I attended BookExpo in NYC, last Thursday, for the first time. I had no idea of what to expect, so I’m sharing here a recap of everything I took (and didn’t take) from BookExpo 2018:
The variety. People and books everywhere, I felt like Alice in Book Wonderland. Sometimes shrinking within the crowd, sometimes enlarging by book displays, only to find myself chasing The White Rabbit, always late for the next talk that I wanted to attend. What a fascinating conglomeration of publishers, titles, events, and everything that is new in the publishing world!
The networking. Whether in booths or in the long lines for book signings, the atmosphere was electric. I was delighted to talk to other colleagues with different interests and from the most varied backgrounds. The result: I walked out of BookExpo with fresh insights, new marketing tools provided by the speakers from Ingram, and more importantly, a handful of business cards with the contact information of people with whom I will collaborate in the future.
The University Press world. I spent my afternoon visiting the other university presses exhibiting at BookExpo. I met with fellow marketers and exhibitors, and we chatted about catalogue design, the most cost-effective merchandising for publishers, new releases, and last but not least, how to better promote our books on our social media platforms.
The food. More excited than the Hatter at the Mad Tea Party—and forgetting about that article with tips for first time attendees—I ate at the Javits Center’s food court. It had a surprisingly wide array of options, and even a vegetarian selection. Plus, I met a wonderful lady in line and we shared our lunch, talking about the importance of encouraging children to read from a very early age. Priceless.
The giveaways & galleys. My Queen of Hearts, both antagonist and favorite character. Even though I gathered some books and souvenirs, I felt a bit underwhelmed by the few giveaways available at the event. On the bright side, I found everyone at their booths to be very animated, always handing out a catalogue or business card when they didn’t have a galley to offer.
The maze. The King of Hearts. Even though by walking in circles I found exhibits that were not in my loop, I found the layout of the event to be a bit confusing. I spent a fair amount of time looking for the Midtown stage, with no BookExpo volunteers in sight to ask for directions, and a small map not suitable for a short-sighted person like me.
The wandering about. Finally, I just took the time to wander about. During this time, I wrote on the “What is the book that changed your life?” wall, entered a contest to win a book basket, wheeled my little bag around until I got a few children’s titles for my son, and even met a translator that recommended some books in Spanish that I will read in the near future.
All in all, I found BookExpo to be a success. I appreciate the contagious energy, the excitement, and the friendliness that transpired in that place. It reminded me of the magic worlds that open up with every page we read, and the fact that behind every book that is published, there is a story, an author, and a team of dedicated people who are working hard to bring it to life.
About the author of this blog post: Adriana Ferreira is the Social Media Coordinator at Cornell University Press. She is grateful to have attended BookExpo 2018 and more than anything, to the people at Sleeping Bear Press who gave her free cake for dessert!
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