May 15th PAY WHAT YOU WANT day is already a hit!

We announced it a few weeks ago and our PAY WHAT YOU WANT sale that is happening next Tuesday, May 15th, is already rocking the Sage House! So far, our first blog post has 1,631 views, our announcing Tweet made 10,498 impressions, and our promotional YouTube video follows with 385 views.

So don’t miss out on this unique opportunity to get your Cornell Press wishlist books, at the price you name:

TUESDAY MAY 15*U.S.A. only

 

Recommended watch – featuring all Cornell Press actors & film crew:

 

About the author of this blog post: Adriana Ferreira is the Social Media Coordinator at Cornell University Press. She has been at the job for one month and is delighted to have directed a movie and helped orchestrate the most successful university press book sale ever, in such a short time!

May 15th PAY WHAT YOU WANT day is already a hit!

This May 15th . . . Pay What You Want for Our Books!

On Tuesday May 15th, we’re going all out. And for one day only, you can put a price on our books.

Why are we doing this?!

One, we love books as much as you do. Two, we want to help spread knowledge. Three, we trust you!

How does it work?

  1. Visit our website
  2. Choose your book(s)
  3. Decide how much you can pay
  4. Email us with your offer at cupress-sales@cornell.edu
  5. Enjoy your new book(s)!

Simple.

Is my offer good enough?

Next, we’ll take a look at your offer. If we can do it, we’ll send you a special discount code to use online or by phone.

If we can’t make it work, we’ll offer you free digital access to the book, or the chance to make a new offer. 

So, save the date:

May 15th, 9am-6pm EST, Pay What You Want, and enjoy your reading!

*U.S.A. only

paywhatyouwant-1

 

This May 15th . . . Pay What You Want for Our Books!

DOC MARTYN’S SAGE MARKETING: Find Your Beach

beach-textonly.png

“Find your beach,” Corona suggests (forcefully, with beautiful people drinking ice-cold Coronas in beautiful places), and now we suggest the same. We’re not going to be as forceful, nor will we employ models to showcase our wares. Instead, our very-much-above-average books are the stars of this sale. We’ve started our first ever not-your-average beach books sale and we’d like you to find your beach so that you can sit down wherever you are with a beautiful Cornell University Press book in hand and disappear from the demands of your day, whatever those may be.

“Just do it” might be another campaign slogan we could appropriate. In other words, just do it and save big. Just do it and find your beach. Just do it and ignore all the other pressures of the day to immerse yourself in a way-above-average beach book.

And now that I’m into repurposing ad slogans, how about taking the Energizer bunny’s motto and encouraging you all to just do it, find your beach, and keep (and here’s where I’m being loose with the original) reading and reading and reading. But wait, there’s more. FedEx says to us all that we should use their service when there is no tomorrow; I’d suggest that if there’s no tomorrow, spending today reading above-average books might well be a better use of your time than shipping something. Disneyland is, of course, the happiest place on Earth. But surely, if you’ve just done it and found your beach and are reading and reading and reading because there is no tomorrow, then that would be the happiest place on Earth.

I could go on. No, really, I could. Instead, I encourage you to do all of the above because this sale won’t actually last forever and, I mean, 50 percent off is a really good reason to add volume to your TBR pile.

—Martyn

Martyn Beeny is Marketing Director for Cornell University Press. Have it your way. Think different. Impossible is nothing. Follow him on Twitter @MartynBeeny

 

 

 

DOC MARTYN’S SAGE MARKETING: Find Your Beach