Embracing the Subversive Nature of Open Access

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“Libraries are innately subversive institutions born of the radical notion that every single member of society deserves free, high quality access to knowledge and culture.”—Dr. Matt Finch

Libraries are indeed a radical idea. Rather than purchase a book, I can simply go to my public library and borrow it for no fee whatsoever. Free books for everyone! Apart from the single purchase of a book by the library, it is a collective slap in the face to free-market capitalism. Some conservative voices in the nineteenth century, in fact, strongly attacked libraries for being “socialist continuation schools” that created a culture of dependency for those who could not pay market value for the books they wanted. And some continue to argue this even now. Continue reading “Embracing the Subversive Nature of Open Access”

Embracing the Subversive Nature of Open Access

Doc Martyn’s Sage Marketing: Free Stuff!

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This week, we’re focusing on Cornell Open, our partnership with National Endowment for the Humanities and the Mellon Foundation to bring classic books from our backlist back to the forefront of discussion through an open access strategy. As such, I’ve been turning my attention to how we market and “sell” things that are free. Continue reading “Doc Martyn’s Sage Marketing: Free Stuff!”

Doc Martyn’s Sage Marketing: Free Stuff!

A Week of Free Books!

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Today, we’re starting a week long focus on Cornell Open.

Cornell Open is the global open access portal for classic titles from the distinguished catalog of  Cornell University Press. Funded by the newly created Humanities Open Book Program, a collaborative effort between the National Endowment for the Humanities (NEH) and The Andrew W. Mellon Foundation, Cornell Open offers for the first time open access to key titles in literary criticism and theory, German studies, and Slavic studies.

As part of this focus, we’ll be offering short excerpts from a selection of the Cornell Open books, as well as some other bits and pieces to give you a little more insight into Cornell Open and open access books.

Continue reading “A Week of Free Books!”

A Week of Free Books!