Doc Martyn’s Sage Marketing: Why Books Matter (to Me)

danny

When I was little, maybe six years old, I’m guessing, my mum read Roald Dahl’s Danny, the Champion of the World to me. It changed my life. It’s still my favorite book of all time, even now so many years later. I read it for myself a couple of years later and it’s just about the only book I return to every now and then to read again. This book led me down a path that eventually saw me become a book marketer. Between then and now, my love of books grew every year. Now, I’ve spent the past thirteen years publishing, marketing, and selling books, and in some small way, Danny, the Champion of the World is the reason. Continue reading “Doc Martyn’s Sage Marketing: Why Books Matter (to Me)”

Doc Martyn’s Sage Marketing: Why Books Matter (to Me)

Something Completely Different: Working with John Cleese on a Public Talk and a New Book

Escher-good.jpg
Mapping the directions of John Cleese’s Escher-like mind. Drawing by Julia Smith.

By Dean Smith

In the fall of 2015, Cornell University Press hosted a folk concert in our offices at Sage House with author and Cornell history professor Richard Polenberg to celebrate Hear My Sad Story, his new book about the true stories of folk songs like “Casey Jones,” “Stagger Lee,” and “John Henry.” Sixty people showed up for the free event. Folk music enthusiasts jammed the foyer and sat knee-to-knee on the staircase all the way to the second floor. Polenberg played four songs on his acoustic guitar and the crowd sang along with him—a magical Ithaca moment—as the sunlight shafted in from all sides after a cold rain.

After the concert, I noticed three women at the top of the second-floor steps. We’d roped off access to the offices on the second and third floors. I asked if they wanted a tour of what had been Cornell benefactor Henry Sage’s mansion and the university infirmary for most of the twentieth century. I showed them our carved oak bats and owls, stained glass windows, and fireplace tile sequences featuring fairy tales such as Goldilocks, Little Red Riding Hood, Cinderella, Rumpelstiltskin. Our managing editor’s fireplace is adorned with Arthurian characters such as Lady Guinevere and Sir Lancelot.

At the end of the tour, one of the women, Gerri Jones, told me that Professor John Cleese would like a place like this. At first, I didn’t think I heard her right. Continue reading “Something Completely Different: Working with John Cleese on a Public Talk and a New Book”

Something Completely Different: Working with John Cleese on a Public Talk and a New Book