In our current political landscape, it’s more necessary now than ever to have a richer, deeper, and more nuanced understanding of race in the US. Books that offer a deep dive into subjects as wide-ranging as the intertwined histories of European expansionism and racism, African-American steelworkers in 1920s Indiana, a multiracial neighborhood in Queens, and the translations and reception abroad of a legendary black American poet’s work, can offer illuminating insight into the ways we think about and grapple with race today.
Nearly twenty years ago, in a bookbinding workshop, my instructor revealed two trade secrets that pushed my fascination with books into obsession: 1) in rare cases, personal notes–including love letters–have been found nestled under the endpapers of old books, and 2) if you expose the spines of books made during the rise of printing, you’re likely to find they’re lined with scraps from the bindery floor–fragments of pages from other books. Continue reading “History and Its Fragments”→
When I was little, maybe six years old, I’m guessing, my mum read Roald Dahl’s Danny, the Champion of the World to me. It changed my life. It’s still my favorite book of all time, even now so many years later. I read it for myself a couple of years later and it’s just about the only book I return to every now and then to read again. This book led me down a path that eventually saw me become a book marketer. Between then and now, my love of books grew every year. Now, I’ve spent the past thirteen years publishing, marketing, and selling books, and in some small way, Danny, the Champion of the World is the reason. Continue reading “Doc Martyn’s Sage Marketing: Why Books Matter (to Me)”→
This week, we’re focusing on Cornell Open, our partnership with National Endowment for the Humanities and the Mellon Foundation to bring classic books from our backlist back to the forefront of discussion through an open access strategy. As such, I’ve been turning my attention to how we market and “sell” things that are free. Continue reading “Doc Martyn’s Sage Marketing: Free Stuff!”→