In real estate, as we all know, it’s location, location, location. In the book world that location is the cover of the book and the websites on which the book is featured. In both cases, the prime real estate is where you find the descriptive copy for the book, in all its facets and aspects.

In design, use of space is crucial. It’s all about how you provide the information/content/user experience. What makes a design work is how accessible it is for its purpose. In the case of books, that design aspect applies particularly to how accessible the descriptive content is on the cover.

In politics, delivery of message is key. How a politician says what he or she wants his or her constituents to know, maybe perhaps even more than what is said, determines how well the message is received. In books, how we describe what’s in a book is tied closely to what we write, but delivery of that message is crucial. Continue reading “Doc Martyn’s Sage Marketing: Cover Copy” →