Doc Martyn’s Sage Marketing: Seasonal Catalogs

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I spend quite a bit of time thinking about the future of marketing books. The possibilities of what we can or might do fascinate me because that’s where the fun in marketing books really lies.

Which brings me to seasonal catalogs: the traditional linchpin of book marketing. Confining our book releases to two artificial seasons (for some reason we couldn’t even keep in line with nature and do four) seems archaic to many people. The artifice of the seasons and their accompanying catalogs have long been derided as old-fashioned and unnecessary in the modern Edelweiss, endless media, perpetual publishing and buying model. Even though almost all university presses continue with the seasonal model, some have done away with the printed version of the seasonal catalog entirely.

But we’re not thinking about the seasonal catalog in the right way. We’re only looking at its constraints, its costs, its effect on the house and wider publishing industry. What about the possibilities and potential of the seasonal catalog? Continue reading “Doc Martyn’s Sage Marketing: Seasonal Catalogs”

Doc Martyn’s Sage Marketing: Seasonal Catalogs