DOC MARTYN’S SAGE MARKETING: Find Your Beach

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“Find your beach,” Corona suggests (forcefully, with beautiful people drinking ice-cold Coronas in beautiful places), and now we suggest the same. We’re not going to be as forceful, nor will we employ models to showcase our wares. Instead, our very-much-above-average books are the stars of this sale. We’ve started our first ever not-your-average beach books sale and we’d like you to find your beach so that you can sit down wherever you are with a beautiful Cornell University Press book in hand and disappear from the demands of your day, whatever those may be.

“Just do it” might be another campaign slogan we could appropriate. In other words, just do it and save big. Just do it and find your beach. Just do it and ignore all the other pressures of the day to immerse yourself in a way-above-average beach book.

And now that I’m into repurposing ad slogans, how about taking the Energizer bunny’s motto and encouraging you all to just do it, find your beach, and keep (and here’s where I’m being loose with the original) reading and reading and reading. But wait, there’s more. FedEx says to us all that we should use their service when there is no tomorrow; I’d suggest that if there’s no tomorrow, spending today reading above-average books might well be a better use of your time than shipping something. Disneyland is, of course, the happiest place on Earth. But surely, if you’ve just done it and found your beach and are reading and reading and reading because there is no tomorrow, then that would be the happiest place on Earth.

I could go on. No, really, I could. Instead, I encourage you to do all of the above because this sale won’t actually last forever and, I mean, 50 percent off is a really good reason to add volume to your TBR pile.

—Martyn

Martyn Beeny is Marketing Director for Cornell University Press. Have it your way. Think different. Impossible is nothing. Follow him on Twitter @MartynBeeny

 

 

 

DOC MARTYN’S SAGE MARKETING: Find Your Beach

Literary Studies on Sale on Cornell University Press Website

Save 20 percent on our new and recent books in Literary Studies at the Cornell University Press website! Titles on sale include:
Knowing Dickens by Rosemarie Bodenheimer
Overkill: Sex and Violence in Contemporary Russian Popular Culture by Eliot Borenstein
The Deceivers: Art Forgery and Identity in the Nineteenth Century by Aviva Briefel
The Same Solitude: Boris Pasternak and Marina Tsvetaeva by Catherine Ciepiela
The Novel of Purpose: Literature and Social Reform in the Anglo-American World by Amanda Claybaugh
Thinking in Time: An Introduction to Henri Bergson by Suzanne Guerlac
Collaborations with the Past: Reshaping Shakespeare across Time and Media by Diana E. Henderson
Frame, Glass, Verse: The Technology of Poetic Invention in the English Renaissance by Rayna Kalas
Color Monitors: The Black Face of Technology in America by Martin Kevorkian
Dirt for Art’s Sake: Books on Trial from Madame Bovary to Lolita by Elisabeth Ladenson
Angels on the Edge of the World: Geography, Literature, and English Community, 1000–1534 by Kathy Lavezzo
Sung Birds: Music, Nature, and Poetry in the Later Middle Ages by Elizabeth Eva Leach
The Occult Mind: Magic in Theory and Practice by Christopher I. Lehrich
Treason by Words: Literature, Law, and Rebellion in Shakespeare’s England by Rebecca Lemon
Front-Page Girls: Women Journalists in American Culture and Fiction, 1880–1930 by Jean Marie Lutes
The Irish Art of Controversy by Lucy McDiarmid
The Aesthetics of Antichrist: From Christian Drama to Christopher Marlowe by John Parker
To Set This World Right: The Antislavery Movement in Thoreau’s Concord by Sandra Harbert Petrulionis
Subterranean Cities: The World beneath Paris and London, 1800–1945 by David L. Pike
Murder after Death: Literature and Anatomy in Early Modern England by Richard Sugg

Literary Studies on Sale on Cornell University Press Website