A Dignitary Visits

Screen Shot 2017-03-30 at 10.14.40 AM.png
Former Prime Minister of Japan Naoto Kan spoke at Cornell University March 28, 2017.

On Tuesday, March 28th, former Prime Minister of Japan Naoto Kan spoke to an audience of more than eight hundred people at the Statler Auditorium on the Cornell University campus. His visit was the capstone event in the publication of his book My Nuclear Nightmare: Leading Japan through the Fukushima Disaster to a Nuclear-Free Future. We published his book in February this year, translated into English by Jeffrey S. Irish from the original Japanese.


The work of the CUP team to acquire and publish this book is a perfect example of the way in which we are striving to help change the world one book at a time.


Mr. Kan’s book and lecture, part of the Distinguished Speaker Series from the Mario Einaudi Center for International Studies, focused on the events of the Fukushima nuclear disaster in 2011. From our perspective, Mr. Kan’s visit, the lecture, the packed house, and the seemingly never-ending line of eager book buyers waiting for a signed copy and photo opportunity with the former prime minister can only be seen as an unqualified success. Continue reading “A Dignitary Visits”

A Dignitary Visits

DOC MARTYN’S SAGE MARKETING: Shifting the POD Paradigm

pod artwork.png

What if we’re missing the real revolution of Print on Demand?

Think about it. With POD we could:

  • Make almost real-time edits and updates to a book
  • Feed content from a blog or website straight into a book
  • Create a system for marginalia printed in a book
  • Change content based on critique
  • Change a cover to suit audience taste more easily
  • Personalize every copy of a book

Why would we want to use print books in this way? Isn’t it better to simply allow digital platforms to handle this kind of change? On some level, absolutely. Print books can’t do what digital ones do; they can’t be changed or edited in real time. But what if we tried to mimic the digital experience as closely as we can in print books? How would that affect how we perceive the printed book? In other words, it’s time to flip the print-to-digital paradigm on its head and see if we can apply some digital-like assets to a printed product. Continue reading “DOC MARTYN’S SAGE MARKETING: Shifting the POD Paradigm”

DOC MARTYN’S SAGE MARKETING: Shifting the POD Paradigm

It Takes a Village: Eight Tips for Surviving in the Age of Amazon

20161111_131236
Buffalo Street Books: saving the world, one bookstore at a time.

It’s University Press Week at AAUP, and we’re excited to participate in the annual UP Week Blog Tour. This year’s theme is “community,” and today’s posts focus on IndieBound, the community of independent bookstores. Find more great reads at our partner presses: University of Texas PressUniversity of Calgary Press, University Press of ColoradoSeminary Co-op BookstoresMcGill-Queen’s University PressDuke University PressNYU PressUniversity Press of Kentucky, and University Press of Kansas.

Next door to Greenstar, Ithaca’s cooperative natural foods market, and down the hall from the legendary Moosewood Restaurant, you’ll find Buffalo Street Books, Ithaca’s cooperatively owned bookstore. In these hard times for the publishing industry, our conspicuously literate college town of 30,000 (50,000 when you include Cornell and Ithaca College’s student bodies) has but four brick and mortar stand-alone bookstores left within its city limits, each staking out its territory: used and rare, science fiction and fantasy, big box, and independent new. Continue reading “It Takes a Village: Eight Tips for Surviving in the Age of Amazon”

It Takes a Village: Eight Tips for Surviving in the Age of Amazon