I spend quite a bit of time thinking about the future of marketing books. The possibilities of what we can or might do fascinate me because that’s where the fun in marketing books really lies.
Which brings me to seasonal catalogs: the traditional linchpin of book marketing. Confining our book releases to two artificial seasons (for some reason we couldn’t even keep in line with nature and do four) seems archaic to many people. The artifice of the seasons and their accompanying catalogs have long been derided as old-fashioned and unnecessary in the modern Edelweiss, endless media, perpetual publishing and buying model. Even though almost all university presses continue with the seasonal model, some have done away with the printed version of the seasonal catalog entirely.
Big history is making a comeback in the subfield of early American history. Or perhaps I should say that bigger history is once again of interest to scholars and, as an acquisitions editor, I am seeing exemplary work that shows what can be accomplished when one takes on the challenge of offering a more grand and sweeping account of events.
The contrast here is with the more fine-grained, local, and sometimes fragmentary work that came to the fore in the decades-long rise of social and cultural history. Rightfully weary of the big histories of famous men, military conflicts, and affairs of state, historians turned to the particularities of events and personal experience. In so doing they did scholars and lay readers alike a great service by putting us in contact with the daily and intimate aspects of history (often using diaries and court records), the experience of lesser-known historical actors (often women and people of color), and informal practices that structured experience (often unregulated markets, social networks, and resistance movements). And, as a result, today no one can do legitimate research and write meaningful narratives while overlooking these rich dimensions of historical experience. Continue reading “Outbox: Trends in the History of Early New York”→
The work of the CUP team to acquire and publish this book is a perfect example of the way in which we are striving to help change the world one book at a time.
Mr. Kan’s book and lecture, part of the Distinguished Speaker Series from the Mario Einaudi Center for International Studies, focused on the events of the Fukushima nuclear disaster in 2011. From our perspective, Mr. Kan’s visit, the lecture, the packed house, and the seemingly never-ending line of eager book buyers waiting for a signed copy and photo opportunity with the former prime minister can only be seen as an unqualified success. Continue reading “A Dignitary Visits”→
What if we’re missing the real revolution of Print on Demand?
Think about it. With POD we could:
Make almost real-time edits and updates to a book
Feed content from a blog or website straight into a book
Create a system for marginalia printed in a book
Change content based on critique
Change a cover to suit audience taste more easily
Personalize every copy of a book
Why would we want to use print books in this way? Isn’t it better to simply allow digital platforms to handle this kind of change? On some level, absolutely. Print books can’t do what digital ones do; they can’t be changed or edited in real time. But what if we tried to mimic the digital experience as closely as we can in print books? How would that affect how we perceive the printed book? In other words, it’s time to flip the print-to-digital paradigm on its head and see if we can apply some digital-like assets to a printed product. Continue reading “DOC MARTYN’S SAGE MARKETING: Shifting the POD Paradigm”→