How about a brief recap of the big media hits we enjoyed in 2017? Yes? Ok, then.
Peter Conners’s Cornell ’77 hit all the right notes for maximum media exposure – perfect timing with the 40th anniversary, an eager audience of fans, and a serendipitous collaboration with Rhino. All of these factors, along with great teamwork at CUP, resulted in remarkable mainstream coverage in Rolling Stone, Spin, Time, Entertainment Weekly, The Associated Press, Los Angeles Review of Books, Relix, Vice/Noisey, All About Jazz, and, of course, High Times.
Our other major Cornell-related title this year, Forever Faithful, made the media rounds on a more local circuit, but hit all the media mainstays – the Cornell Alumni Magazine, the Cornell Chronicle, and the Ithaca Journal. Most notably was the month-long serialization of the book in the Ithaca Journal. A feature on the book was on the front page on September 29th, and excerpts were printed on the front page of the sports section on September 29th, October 6th, October 10th, October 13th, October 17th, October 20th, and October 24th. They even made a short video on the book which we’ve included on the book’s webpage.
Other highlights include New York Times articles on Marisa Scheinfeld’s The Borscht Belt and Goodier and Pastorello’s Women Will Vote as well as an op-ed from Fran Quigley; J. C. Sharman’s The Despot’s Guide to Wealth Management being reviewed in The Economist and The Financial Times; Mark de Rond’s excerpt in The Times (UK) magazine; Brandon Keim’s appearance on NPR’s Science Friday; Quartz’s feature on Fran Quigley’s Prescription for the People; Alex Posecznick and Charles Dorn in Inside Higher Ed; profiles on Felia Allum and Mark de Rond in Times Higher Education; and Gordon Lafer’s The One Percent Solution being reviewed in The New York Review of Books.