Marketing Roundup, December 2017

We’re starting a regular new column! Each month we’ll give you the highlights from the marketing team, showcasing publicity we’ve gained, awards our books have won, new podcasts, and much more. Here’s the first one. Dig right in.

Publicity

Sam Roberts penned a positive short piece of And the Sparrow Fell in the New York Times:

https://www.nytimes.com/2017/12/21/nyregion/wartime-law-time-and-a-stop-by-the-park.html

Continue reading “Marketing Roundup, December 2017”

Marketing Roundup, December 2017

Big Media!

How about a brief recap of the big media hits we enjoyed in 2017? Yes? Ok, then.

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Peter Conners’s Cornell ’77 hit all the right notes for maximum media exposure – perfect timing with the 40th anniversary, an eager audience of fans, and a serendipitous collaboration with Rhino. All of these factors, along with great teamwork at CUP, resulted in remarkable mainstream coverage in Rolling Stone, Spin, Time, Entertainment Weekly, The Associated Press, Los Angeles Review of Books, Relix, Vice/Noisey, All About Jazz, and, of course, High Times.

Our other major Cornell-related title this year, Forever Faithful, made the media rounds on a more local circuit, but hit all the media mainstays – the Cornell Alumni Magazine, the Cornell Chronicle, and the Ithaca Journal. Most notably was the month-long serialization of the book in the Ithaca Journal. A feature on the book was on the front page on September 29th, and excerpts were printed on the front page of the sports section on September 29th, October 6th, October 10th, October 13th, October 17th, October 20th, and October 24th. They even made a short video on the book which we’ve included on the book’s webpage.

Other highlights include New York Times articles on Marisa Scheinfeld’s The Borscht Belt and Goodier and Pastorello’s Women Will Vote as well as an op-ed from Fran Quigley; J. C. Sharman’s The Despot’s Guide to Wealth Management being reviewed in The Economist and The Financial Times; Mark de Rond’s excerpt in The Times (UK) magazine; Brandon Keim’s appearance on NPR’s Science Friday; Quartz’s feature on Fran Quigley’s Prescription for the People; Alex Posecznick and Charles Dorn in Inside Higher Ed; profiles on Felia Allum and Mark de Rond in Times Higher Education; and Gordon Lafer’s The One Percent Solution being reviewed in The New York Review of Books.

Big Media!

Cornell Press Author Wins Grawemeyer Award for Ideas Improving World Order

ScottStraus, Univ of Wisconsin-MadisonScott Straus, Cornell University Press author of Making and Unmaking Nations: War, Leadership, and Genocide in Modern Africa, has won the 2018 Grawemeyer Award for Ideas Improving World Order.

The University of Louisville presents the $100,000 award annually for outstanding works in ideas improving world order, psychology, education, music composition and, in conjunction with the Louisville Presbyterian Theological Seminary, religion. The Ideas Improving World Order award is a major honor in the field of political science, with roughly 50 nominations sent from around the world each year, says award director Charles Ziegler.

This marks the sixth time a Cornell University Press author has won the prize. Cornell has received more Grawemeyers than any other publishing house since the award was established in 1988.

In the book, Straus, who teaches at University of Wisconsin-Madison, explains how ideas and political messages can become tipping points for genocide. His original research examines patterns and circumstances that have resulted in genocide and contrasts those with similar situations where genocide seemed likely to happen but did not. Straus contends that the “founding narratives” of national leaders can determine whether an ethnic minority is tolerated or deemed a threat to the state.

Straus_revised_final“Straus’s work alerts us to the circumstances under which genocide emerges and he identifies key points when action by national leaders, and efforts by the international community, can halt the slide into mass violence,” said Ziegler.

Straus specializes in the study of genocide, political violence, human rights and African politics. He has written extensively about violence in Rwanda. His Grawemeyer Award-winning book and others have garnered high acclaim. His honors include an appointment to the United States Holocaust Memorial Council by President Barack Obama. Before starting in academia, Straus was a freelance journalist based in Nairobi, Kenya.

Previous Cornell University Press Grawemeyer Award winners:

 

Cornell Press Author Wins Grawemeyer Award for Ideas Improving World Order

Origin and Survival of the Bastard Title

If you love to hold books as much as you love reading them, you might savor the first few moments of cracking a new binding and taking time to explore the front matter before arriving at the main content.

Whether you enjoy paging leisurely through those initial leaves or you breeze past them with indifference, at some point you may have stopped, as I have recently, to wonder about that extra, seemingly redundant title page, known simply as the half title. Why is it there? What purpose does it serve aside from beckoning us forward to page one? Continue reading “Origin and Survival of the Bastard Title”

Origin and Survival of the Bastard Title

From Immokalee Organizer to MacArthur Fellow: Meet Greg Asbed


Human rights strategist Greg Asbed has been granted a 2017 MacArthur Fellowship. A co-founder of the Coalition of Immokalee Workers, Greg’s story, and the story of the immigrant farm workers who have fought for and won significant gains in worker rights against great odds, has been documented in I Am Not a Tractor! How Florida Farmworkers Took On the Fast Food Giants and Won by Susan L Marquis, forthcoming from ILR Press this fall. The following is a brief excerpt from the first chapter. 

God, it was frustrating, but the two knew they were in the right place. When Greg Asbed and Laura Germino looked out the window of the small storefront office, they faced the cracked asphalt, broken concrete dividers, and courageous weeds that made up the Pantry Shelf parking lot. Throughout the day, the occasional beat-up Ford or rusted Chevy would pull in, seeking the shade of the grocery store wall. But most were walking. Women, arms loaded with bags, walked out the market’s doors and down streets patterned by the shade of trees loaded with Spanish moss and the glaring sun of southwest Florida. Some carried fruit that reminded them of home in Haiti, but most were carrying the soda, chips, and other junk food that was cheapest in the overpriced market. Continue reading “From Immokalee Organizer to MacArthur Fellow: Meet Greg Asbed”

From Immokalee Organizer to MacArthur Fellow: Meet Greg Asbed

Three Hills: New York’s story from Brooklyn to Buffalo and beyond

STARTING IN FALL 2017, Three Hills will publish smart, informative, entertaining, and provocative books about New York State and the Northeast.

From history to unusual hobbies, from politics to pop culture, from the environment to the economy, from sports to tourist spots, Three Hills will cover the Empire State, its people, heritage, Cornell University, and much more.

This new, regional imprint solidifies Cornell University Press as a leader among university presses, bringing our attention to detail and impeccable standards to topics of interest to the savvy, independent book buyer.

“Three Hills,” said Cornell University Press Director Dean Smith, “represents an exciting new opportunity for us to highlight Cornell stories and engage more deeply with the wider community of New York State.”

New York State has a wealth of stories that demand to be told and that need to be given the widest possible audience. Three Hills books will all be available at a trade discount through all major channels, online and brick-and-mortar.

“With Three Hills we extend our presence in New York State, and make a commitment to publish books that matter to New Yorkers, whether they live upstate or downstate,” said Michael McGandy, editorial director of the new imprint.

As we approach our 150th anniversary, America’s first university press continues to innovate and to seize opportunities in the market. Our reputation has been staked on publishing scholarship of the highest order, but we also believe that our mission includes offering books that appeal to everyone. Cornell University, New York State, New York City, and the Northeast are replete with subjects that fascinate each and every one of us, and we are determined to publish them in industry-leading ways, disseminate them using pioneering methods, and showcase them from Staten Island to Lake Erie and beyond.

For more information on Three Hills contact Martyn Beeny, marketing director: @martynbeeny, 607-882-2197, mb2545@cornell.edu.

Three Hills: New York’s story from Brooklyn to Buffalo and beyond

Tompkins County Legislature Proclaims May 8, 2017, to be Grateful Dead Day

The Tompkins County Legislature, “in heartfelt recognition of the Fortieth Anniversary of their May 8, 1977, concert,” has officially proclaimed May 8, 2017, to be Grateful Dead Day in Tompkins County.

With our new book on the legendary concert Cornell ’77 now available, digitally remastered recordings from Rhino Records, and May 8, 2017, events at Cornell University, The State Theatre of Ithaca and Port Chester, New York’s The Capitol Theatre, there is plenty to celebrate!

Read the full proclamation from Tompkins County Legislature Vice Chair Dan Klein:

Grateful Dead Proclamation certified

Tompkins County Legislature Proclaims May 8, 2017, to be Grateful Dead Day

Podcasts. Yep, we’ve got ’em.

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Martyn Beeny? We wish. It’s Scott Muni, Radio Hall of Fame DJ.

Not only does CUP Marketing Director Martyn Beeny have that smooth, late-night FM voice some of us miss (while others can only wonder about), he’s the host of “1869,” a new podcast from Cornell University Press. He’ll be interviewing CUP authors, fellow members of the University Press tribe, and others whose opinions and insights are of interest to the academic publishing world. Take a listen to our inaugural podcast, an interview with Peter Conners, author of Cornell ’77: The Music, the Myth, and the Magnificence of the Grateful Dead’s Concert at Barton Hall. (With thanks to Publicity Manager Jonathan Hall, who composed and performed the theme music for 1869.)

 

Podcasts. Yep, we’ve got ’em.

Give to Cornell University Press and help us change the world—one book at a time

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Contribute to the mission of Cornell University Press on Giving Day.
(University Press Gift Fund Number: 317123)

This is a crucial moment in the transformation of Cornell University Press. Never in our 148-year history have our books been more important, while the business model for the publication of primary scholarship has never been under greater siege. We are stuck between the bookends of mission and margin—embracing our role in the tenure certification process and publishing first books while exploring initiatives that will help us remain financially viable. 

Cornell University Press books won an unprecedented sixty awards across a range of disciplines in 2016. We published books such as Deadly River about the UN cover-up of the cholera epidemic in Haiti and Violence as a Generative Force detailing an unknown Bosnian genocide. We carefully craft the world’s stories such as former Japanese prime minister Naoto Kan’s book, My Nuclear Nightmare, about the Fukushima disaster. Our bestselling titles reflect the burning issues of the moment: race in America, voter fraud, grand strategy, human rights, international security, war, and nationalism. Books like these can change the world. Continue reading “Give to Cornell University Press and help us change the world—one book at a time”

Give to Cornell University Press and help us change the world—one book at a time