Excerpt: Whose Detroit? by Heather Ann Thompson

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Picketers at Detroit Police Headquarters protesting the fatal shooting of a black woman, July 13, 1963. Walter P. Reuther Library, Wayne State University. (P. 39, Whose Detroit?)

Heather Ann Thompson recently received the Pulitzer Prize for her book Blood in the Water. She published Whose Detroit?: Politics, Labor, and Race in a Modern American City with Cornell University Press in 2001 with a revised edition in 2017. As part of our month-long focus on Black History Month, here is an excerpt from the Prologue of the 2017 edition.

Back in 2001, in the first printing of this book, I argued most forcefully that if one wanted really to comprehend the fate of America’s inner cities over the course of the postwar period, one had to begin by fully understanding what had happened in the Motor City. Detroit, I had maintained, was in fact ground zero for any scholar seeking to make sense of why cities across the nation that had seemed to be synonymous with economic opportunity and prosperity in the 1950s became, by the 1960s, the epicenter of countless rebellions for greater racial equality and, then, by the 1980s, bastions of crime and decay. Continue reading “Excerpt: Whose Detroit? by Heather Ann Thompson”

Excerpt: Whose Detroit? by Heather Ann Thompson

Doc Martyn’s Sage Marketing: Why Books Matter (to Me)

danny

When I was little, maybe six years old, I’m guessing, my mum read Roald Dahl’s Danny, the Champion of the World to me. It changed my life. It’s still my favorite book of all time, even now so many years later. I read it for myself a couple of years later and it’s just about the only book I return to every now and then to read again. This book led me down a path that eventually saw me become a book marketer. Between then and now, my love of books grew every year. Now, I’ve spent the past thirteen years publishing, marketing, and selling books, and in some small way, Danny, the Champion of the World is the reason. Continue reading “Doc Martyn’s Sage Marketing: Why Books Matter (to Me)”

Doc Martyn’s Sage Marketing: Why Books Matter (to Me)

Be an Informed Patient this flu season

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Hopefully, you’re not dealing with the flu, but if you are, authors Sara L. Merwin, MPH, and Karen A. Friedman, MD, have some handy tips in their patient-centric book The Informed Patient: A Complete Guide to a Hospital Stay.

As we’re all seeing and hearing on the news at the moment, we’re smack dab in the middle of the worst flu season for some time. Bear in mind that the late fall and winter months usually have the longest wait times for a bed.  Continue reading “Be an Informed Patient this flu season”

Be an Informed Patient this flu season

Embracing the Subversive Nature of Open Access

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“Libraries are innately subversive institutions born of the radical notion that every single member of society deserves free, high quality access to knowledge and culture.”—Dr. Matt Finch

Libraries are indeed a radical idea. Rather than purchase a book, I can simply go to my public library and borrow it for no fee whatsoever. Free books for everyone! Apart from the single purchase of a book by the library, it is a collective slap in the face to free-market capitalism. Some conservative voices in the nineteenth century, in fact, strongly attacked libraries for being “socialist continuation schools” that created a culture of dependency for those who could not pay market value for the books they wanted. And some continue to argue this even now. Continue reading “Embracing the Subversive Nature of Open Access”

Embracing the Subversive Nature of Open Access

Doc Martyn’s Sage Marketing: Free Stuff!

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This week, we’re focusing on Cornell Open, our partnership with National Endowment for the Humanities and the Mellon Foundation to bring classic books from our backlist back to the forefront of discussion through an open access strategy. As such, I’ve been turning my attention to how we market and “sell” things that are free. Continue reading “Doc Martyn’s Sage Marketing: Free Stuff!”

Doc Martyn’s Sage Marketing: Free Stuff!

A Week of Free Books!

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Today, we’re starting a week long focus on Cornell Open.

Cornell Open is the global open access portal for classic titles from the distinguished catalog of  Cornell University Press. Funded by the newly created Humanities Open Book Program, a collaborative effort between the National Endowment for the Humanities (NEH) and The Andrew W. Mellon Foundation, Cornell Open offers for the first time open access to key titles in literary criticism and theory, German studies, and Slavic studies.

As part of this focus, we’ll be offering short excerpts from a selection of the Cornell Open books, as well as some other bits and pieces to give you a little more insight into Cornell Open and open access books.

Continue reading “A Week of Free Books!”

A Week of Free Books!

Doc Martyn’s Sage Marketing: Disrupting the Workflow

Creativity

Recently, we spent two and a half hours in a marketing meeting. Yes, that’s right, 150 minutes. We spent that time brainstorming, discussing, agreeing and disagreeing, planning, posing problems and finding solutions, and much more. We didn’t go into the meeting with a plan to spend that amount of time, it just organically occurred, and it was worth every minute. What we didn’t do in that time was our usual work. We disrupted our workflow, and the marketing team (and by extension the rest of the Press) is better as a result. Continue reading “Doc Martyn’s Sage Marketing: Disrupting the Workflow”

Doc Martyn’s Sage Marketing: Disrupting the Workflow

Welcome to the Craziness that is Publishing

As we celebrate another new year at the press, we’re excited to introduce our three newest team members: Carmen Torrado Gonzalez, Jennifer Savran Kelly, and Ellen Murphy. To kick off your 2018 reading list, we asked each of them to share the top book or books that influenced their desire to enter the publishing field. Continue reading “Welcome to the Craziness that is Publishing”

Welcome to the Craziness that is Publishing