Marketing Roundup, December 2017

We’re starting a regular new column! Each month we’ll give you the highlights from the marketing team, showcasing publicity we’ve gained, awards our books have won, new podcasts, and much more. Here’s the first one. Dig right in.

Publicity

Sam Roberts penned a positive short piece of And the Sparrow Fell in the New York Times:

https://www.nytimes.com/2017/12/21/nyregion/wartime-law-time-and-a-stop-by-the-park.html

The Ithaca Times published a great write-up on our “good coffee table book for company, whether they’re a Faithful fanatic or not:”

http://www.ithaca.com/entertainment/forever-faithful-snapshots-life-at-lynah/article_5a341aca-d564-11e7-bf91-bfd3273ed8db.html

Simon Reich and Peter Dombrowski presented a 2017 national security scorecard on The Conversation:
https://theconversation.com/the-2017-national-security-strategy-a-scorecard-89356

Barry Posen, author of Restraint, wrote an op-ed on North Korea for The New York Times:

https://www.nytimes.com/2017/12/06/opinion/north-korea-united-states-war.html

Edin Hajdarpasic, author of Whose Bosnia, penned an op-ed on Trump’s world of “authentic fantasy:”

https://www.washingtonpost.com/news/made-by-history/wp/2017/12/06/the-authentic-fantasies-of-suffering-that-fuel-trumps-nationalism/?utm_term=.21d0eee17f98

Rorotoko interviewd Susan Marquis on I Am Not a Tractor!:http://rorotoko.com/interview/20171204_marquis_susan_on_book_tractor_how_florida_farmworkers_took_on_fast/

On the journal front, Jonathan Wyrtzen’s Making Morocco was reviewed in the Journal of Modern History, Juliet Johnson’s Priests of Prosperity and Svetlana Stephenson’s Gangs of Russia were reviewed in Europe-Asia Studies, Sarah Tobing’s Everyday Piety was reviewed in Contemporary Islam, Last et al.’s Rays of the World was reviewed in Environmental Biology of Fishes, Matthew Marr’s Better Must Come was reviewed in the Journal of Housing and the Built Environment, and J. C. Sharman’s The Despot’s Guide to Wealth Management was reviewed in Australian Outlook.

The following reviews were featured in the latest edition of CHOICE:

Nisse, Ruth. Jacob’s shipwreck: diaspora, translation, and Jewish-Christian relations in medieval England. Cornell, 2017. 235p bibl index ISBN 9781501703072, $65.00; ISBN 9781501708329 ebook, contact publisher for price.

This erudite volume examines cultural exchanges between Jews and Christians in the medieval world. In the introduction, Nisse (English and Jewish studies, Wesleyan Univ.) explains that “in twelfth- and thirteenth-century England and northern France, Jews and Christians articulated their theological and temporal differences through the translation, rewriting, and circulation of ancient noncanonical or classical texts.” Nisse shows that ancient, non-biblical texts, such as the writing of Josephus, the Aeneid, and the Testament of Naphtali, served as vehicles for medieval polemics through which Jews and Christians challenged each others’ accounts of the past, understood the Jewish diaspora in different ways, and imagined divergent scenarios concerning the future. Such themes as the treatment of language, the role of translation, and the mechanism of transmission run through this volume. With this book, Nisse adds to the understanding of how Jews resisted and absorbed Christian culture and how Christians, in turn, responded to Jews. Anyone interested in the complexities of medieval Christian-Jewish relations and how to study them could benefit from this book, but it is geared primarily to scholars.

–J. D. Sarna, Brandeis University

Summing Up: Recommended. Graduate students, researchers, faculty.

Miller, Peter N. History and its objects: antiquarianism and material culture since 1500. Cornell, 2017. 300p bibl index ISBN 9780801453700, $39.95; ISBN 9781501708237 ebook, contact publisher for price.

In this exploration of paths taken for collecting and using artifacts, Miller (Bard Graduate Center) examined Renaissance antiquarianism, the University of Göttingen’s historical and archaeological curriculums from the late 18th century, and, finally, the development of local historical societies that had spawned the cultural-history museum movement in early- to mid-19th-century Germany. When, in the second half of the 19th century, history became a discipline in the German academy, the professoriate preferred research materials from the library with its texts, rather than the museum with its artifacts. That textual preference held in Western universities’ history programs throughout the 20th century. Only in that century’s last several decades have some US historians—often from the fields of art history or industrial archaeology—focused significantly on artifacts, although texts also existed. As suggested by the earlier museum movement, the new cultural historians have used objects as documents to provide evidence concerning a number of social and aesthetic dimensions—such as taste, fashion, customs, and work practices—beyond those revealed by texts. Miller brings to the surface a “submerged history” of things—a context useful to historiographers, anthropologists, and archaeologists.

–J. L. Cooper, DePauw University

Summing Up: Recommended. Graduate students/faculty/professionals.

Blobaum, Robert. A minor apocalypse: Warsaw during the First World War. Cornell, 2017. 303p bibl index ISBN 9781501705236, $35.00; ISBN 9781501707889 ebook, contact publisher for price.

The Great War’s centennial has produced many important monographs, especially those that address “the forgotten war” in Eastern Europe. Blobaum (history, West Virginia Univ.) makes a major contribution to that area with this comprehensive sociological portrait of how Warsaw and its residents were transformed by the war. He details political and administrative transitions along with social and cultural changes. The author also addresses gender role changes and how women took on active economic and cultural roles in industry, and in protests over food and resources. Blobaum traces how the war impacted relations between Polish Jews and gentiles, worsening prewar relations with nationalist politics and setting the stage for greater conflict afterwards. He doesn’t shy away from comparisons of German occupation policies between the two world wars, noting the significant differences between both occupations. Governor-General Beseler sought to promote Polish nationalist sentiments and autonomy with the goal of raising Poland up as an ally of Germany during WW I, while Hans Frank and the Nazis aimed to destroy and colonize Poland. Blobaum’s narrative explodes Polish nationalist myths and offers a clearer picture of Warsaw during the war.

–R. K. Byczkiewicz, Central Connecticut State University

Summing Up: Highly recommended. All levels/libraries.

Strategic adjustment and the rise of China: power and politics in East Asia, ed. by Robert S. Ross and Øystein Tunsjø. Cornell, 2017. 304p index ISBN 9781501709180, $89.95; ISBN 9781501709197 pbk, $29.95; ISBN 9781501712777 ebook, contact publisher for price.

Strategic Adjustment and the Rise of China is a volume in the series “Cornell Studies in Security Affairs.” The focus of this volume is the impact of the incremental rise of China on East Asian politics. The various chapters in this book combine structural-systemic effects with unit-level factors to demonstrate how East Asian states adjust their strategy in light of the rise of China. Thus, no author in this study explains adjustment to power shift solely from a structural, realist perspective. Specifically, the book examines the role of nationalism in policy making, and the impact of the rise of China on the great power structure and the international economic structure. It also assesses the effect of China’s rise on the growing tension in Sino-Japanese relations and on the mounting US-China regional competition, especially in Southeast Asia and Northeast Asia. It investigates South Korea’s strategic response to the rise of China as well. The contributors to this remarkable book engage in the most important questions about East Asia and provide updated, insightful analyses.

–X. Li, York College of Pennsylvania

Summing Up: Recommended. Upper-division undergraduates through faculty.

Rudolph, Christopher. Power and principle: the politics of international criminal courts. Cornell, 2017. 217p bibl index ISBN 9781501705526, $45.00; ISBN 9781501708428 ebook, contact publisher for price.

This excellent study makes an invaluable contribution to the literature on international organizations, arguing that the establishment and design of international criminal courts can only be explained by a combination of power politics and the persuasiveness of norms of international humanitarian law. The book focuses on the International Criminal Court (ICC). Rudolph (American Univ.) convincingly shows that although the Rome Statute establishes a high degree of independence of the ICC from the UN Security Council (UNSC), the ICC’s effectiveness significantly depends on support from the five permanent members of the UNSC. The book has an excellent review of the literature explaining the creation of the ICC, and it examines the role of interests defined in terms of power in shaping its institutional design. Domestic politics in Britain and intra-EU politics in France explain both countries’ decision to break ranks with the other permanent members of the UNSC and join the ICC. Rudolph argues that his eclectic theoretical framework helps to explain the history of international criminal courts. The conclusion examines the lessons of the Syrian civil war and how difficult it is to find a balance between power and principle when leaders are undeterred by the ICC. A pathbreaking volume.

–M. E. Carranza, Texas A&M University–Kingsville

Summing Up: Essential. Upper-division undergraduates through faculty.

Podcasts

We published two new podcast episodes: #21, which features a recap and chat about the AAA meeting in Washington DC; and #22, in which CUP Director Dean Smith discusses a variety of book publishing subjects and looks back at 2017.

Catalogs

The new Anthropology and History subject catalogs are now available for you to peruse.

Cornell University Press History Catalog 2018

Cornell University Press Spring/Summer 2018

Subrights

 

 

We had a great month in the subrights world, selling copublication, foreign language, and audio book rights in Singapore, Australia, Bosnia and Herzegovina, Holland, Mexico, Turkey, and England.

 

Awards

Erin R. Hochman’s Imagining a Greater Germany: Republican Nationalism and the Idea of Anschluss, is winner of the Hans Rosenberg Book Prize given by the Central European History Society

William J. Kennedy’s Petrachism at Work: Contextual Economies in the Age of Shakespeare has won honorable mention for the Aldo and Jeanne Scaglione Prize for Italian Studies given by the Modern Language Association

 

 

 

 

Marketing Roundup, December 2017