First impressions certainly do count for a lot, but they are just first impressions. I’ve found myself thinking about this during my first week at Cornell UP.
You cannot help but have a positive first impression when you arrive at Sage House, home of the Press and namesake of this blog. The old house is beautiful; I’d be surprised if there are too many other university presses with prettier digs. The house is populated with a fun, lively, creative, and intelligent team. I’ve been impressed with everyone’s excitement about the task of creating books. There is genuine pride in what we do here and that has been apparent to me from the first moment.
You cannot help but have a positive first impression when you arrive at Sage House, home of the Press and namesake of this blog.
I’ve enjoyed meeting my fellow marketers, all of whom bring a wealth of experience to the role they play. As the newbie, it’s fun to be taxed and challenged by what they know and how they work. I think we have the foundation for some really inspired and (I hope) inspiring marketing to come in the next few months and years.
But first impressions are simply that. In one week I cannot begin to fathom the inner workings, details, and processes of the oldest university press in the country. That realization is not negative. What it means is that there is so much more to come, so much more to flesh out upon the raw bones of the information I’ve received in my first week. I tweeted this week about trying to learn everything as quickly as possible. But that was on Twitter where I can be a little cheeky. There’s no way I can learn everything in a week, nor would I want to. But what I have found from these first impressions is the sense that my role here as marketing director is going to be fascinating.
Marketing is an ever-changing field, so it naturally requires one to continually grow lest we become stale and old-fashioned. As I discern more about what happens here, what works well, and so on, I’m also conscious that we have to keep evolving and keep trying new things and keep pushing ourselves to find the best way to tell our story to as many people as possible.
At first glance, Cornell UP is going to be a fun place to work—perhaps the most important thing to me in a job—because the people here are primed and ready to take the Press to new heights. So if you catch me standing on the third-floor balcony from time to time, gazing out over the beautiful view of Ithaca below me, it’s simply because I’ve already been lifted up this high and now I’m straining to see what’s next.
Martyn Beeny is the Marketing Director at Cornell University Press. No one told him the streets in Ithaca were so steep! Follow him on Twitter @MartynBeeny