Pay What You Want is over. Done and dusted. But it was great. We were able to bring customers together with their wish-list books at a price they could afford and continue to spread knowledge far and wide at the same time. And this month, we are doing something different.
Say What You Want is the name we have chosen for our new marketing campaign. The goal: to get to know our customers better, understand their needs and preferences and prepare to better cater to them in the future; to help professors in their mission to motivate and support students; and last but not least, to make sure that our authors’ experience with Cornell University Press as their publisher is one they are delighted with.
How it works: we have designed three different surveys,
- Our survey for customers and the general reader
- Our survey for professors
- Our survey for Cornell University Press authors
How to participate: Click on the corresponding link above and submit your responses, follow @CornellPress on Twitter and Facebook, OR visit our website and subscribe to our mailing list! The questions are short and simple, with a majority in multiple-choice format that reflect how much we value everybody’s time.
What’s in it for you: as a thank you present, we’ll email you a 50 percent off discount code that can be used in our website to purchase any of our books. And here’s the icing on the cake: every participant will also enter a raffle for a chance to win $250 in #CornellPress titles of their choice!
I can’t wait to dig into the results and find out about the latest trends in reading and our customers’ preferences when it comes to books. What formats do they prefer? Do they listen to audiobooks while they commute, or maybe while doing laundry? How important is a title? And when it comes to professors, what are their main concerns regarding course adoption? How can we provide suitable materials for their students? Are our authors content with the way we are doing things at Cornell University Press? How can we improve?
In the competitive, forever evolving world of publishing, it is our belief that we have to be willing to take the next step and be flexible enough so that we can adapt to new environments, our consumers’ lifestyles, striving to improve our offer in order to meet their expectations and desires. Granted, surveys may not be the most ground-breaking and innovative marketing tool, but they have proved to be reliable, efficient, and if implemented successfully, of great use.
About the author of this blog post: Adriana Ferreira is the Social Media Coordinator at Cornell University Press. She will take any survey as long as the reward is tempting enough, and would love to take part in the #SWYW promotion!